| Author |
Title, comments |
Publication date |
|
P.Kotler, Armstrong
|
Basics of marketing.
Basics on 1000 pages! Bible of a marketing manager. |
2003, 9th edition
|
|
V.P. Fed'ko
|
Basics of marketing.
Marketing in Russian context, examples |
2004
|
|
Tereschenko
|
Marketing of new technologies in Russia.
Pictures, examples |
"Peter" 2004
|
|
Joseph Boyett
|
Guru of marketing.
62 key personalities of marketing idea, their contribution and
examples (all in America), marketing in future |
"Eksmo" 2004
|
|
D.V.Minaev
|
Marketing in diagrams and patterns.
Ideal for scientists: drawings, diagrams and charts |
"Fenix" 2004
|
|
Garry Alder
|
Marketing of future - dialogue of perception.
What will happen after the marketing which irritates everybody
with its cheep tricks today? |
"Grand" 2003
|
|
Paul Gamble, Merlin Stone,Nil Woodock
|
Marketing of customer relations (Up Close and Personnel?)
Rather practical with examples |
"Grand" 2002
|
|
R.B.Nozdreva
|
Contemporary aspects of international marketing
(textbook of Moscow State Institute of International Relations)
|
"Rospen" 2004
|
|
Jim Collins
|
From good to great.
Only examples of the ways in which
large and middle enterprises achieved great success. |
Stockholm school of economics in Saint Petersburg, 2004
|
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